When browsing the internet for somewhere to drop $20,000 on jewelry, Cheetos’ website is not the first place most would go.
However, those in the market for some expensive new baubles might want to consider the snack brand’s holiday collection. Cheetos is now selling 18 karat gold earrings and a matching ring that retail at no less than $20k. They’re calling it the Chestora Collection and only one set is available.
“Despite all the options that are out there, a lot of times the gifts that we give can be uninspired and run of mill,” Ryan Matiyow, Senior Director of Marketing at Cheetos told Mashable. “This year, we sought to change that by creating a collection of truly unique items that really deliver against the playful and fun personality of the Cheetos brand across a variety of categories, including jewelry.”
While the Cheetos Holiday Collection claims to be designed by Chester Cheetah, Kimberly Scott, Director of Communication for Cheetos, revealed that a ghost designer helped the cheetah out.
“We partnered with a local designer here in the Dallas Fort Worth area,” Scott said.
The idea of seriously wearing chip-inspired diamonds may seem silly at first, but the earrings and ring actually seem really high-quality.
“The dazzling Eye of the Cheetah 18k yellow gold ring and earring set from the premier Chestora Collection features matching orange sapphires,” reads a statement by Cheetos that was sent to Mashable. “The truly one-of-a-kind set is encrusted with over 190 black and white diamonds.”
The one Cheetos jewelry set has not yet been sold, which prompts the question: Who will be the one lucky Cheetos lover to claim it?
“It’s really [marketed] towards the ultimate Cheetos fan who really wants to put on display the love that they have for the brand,” Matiyow said. “That’s really who would be the hyper target, I would say, for the jewelry set.”
The jewelry set is the most expensive item in the line by far, but there are several other glamorous gifts that we never thought we’d see on Cheetos’ website. Highlights include Cheeteau Perfume (with a cheesy scent), Chester Cheetahs Cheesy Cufflinks and Colour de Cheetos Bronzer.
The Cheetos Holiday Collection is being sold exclusively on the Cheetos website through Dec. 31, 2016 or while supplies last.